Apple is one of the largest brands operating today. Formerly known as Apple Computers Inc., the company was founded on April 1st in 1976 by partners Steve Jobs and Steve Wozniak. Here, Jobs acted as CTO and visionary, while Wozniak provided the coding and engineering skills to bring his ideas to life.
The business aimed to create a more consumer-focused alternative to corporate computers provided by the likes of IBM, bringing computers into homes around the world. The Apple II succeeded in this goal, upending the IT landscape and turning Apple Computers into a household name.
The company has grown significantly since that early start, today employing 123,000 staff and maintaining 500 retail stores across 24 different countries. There are 80,000 Apple employees located in the U.S.
The company continues to enjoy success. In August 2018, the company became the first public company in America to cross $1 trillion in market value. The company's share prices have sored above $207.04, reaching an all-time high of $208.38 according to CNN. This puts Apple significantly ahead of other market leaders such as Facebook.
Following the launch of the iPod in 2001, the brand went from strength to strength-upending numerous markets with the introduction of the Macbook, the iPhone, the iPod, the iPad, and the Apple Watch.
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